Unit 1 – Assignment 5

Assignment #5

The following advertisement is from the World Wildlife Fund (WWF), a conservation organization that “combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.”

What rhetorical strategies does the WWF use to achieve its purpose in this advertisement? Pay particular attention to the interaction of the written text with the visual elements. How does the arrangement on the page affect your response? How does the arrangement on the page affect your response? How does the WWF appeal to ethos, logos, and pathos? How effective do you think the advertisement is in reaching its intended audience? Explain.

Due Date: Wednesday, September 7. Minimum 1 page, typed in MLA Format.

Submit Assignment (Period 1)

Submit Assignment (Period 2)


Before you complete the activity, let’s focus on the concept of “rhetorical strategies.” The book uses the term broadly to refer to the strategies and techniques the author uses to achieve his or her purpose. This means you must first figure out what is the author’s purpose. Only after you’ve done so can you figure out what he or she does to achieve this. Your answer should definitely incorporate visual elements of the advertisement AND the information provided in the text. What is the connection between the two images and the written paragraph in the advertisement? How does the ad appeal to ethos, logos, and pathos? Don’t forget to ask yourself: who is the intended audience?